A wearable expression of a brand belief. Disguised as fashion.

Mountain Dew x PYRA – Dew Drip

It started with a cursed pair of jorts. Dew-branded, DIY and horrifying. We posted them as a joke and people lost their minds with thousands of tags, shares, comments. It was bold, dumb, unexpected and somehow, stylish?

So we followed the chaos. But this time, with purpose.

At the same time, Gorpcore was bubbling over. Arc’teryx at the servo. Salomons on a stroll. It had evolved from functional outdoor gear into a full-blown aesthetic flex. A new way to signal you’re up for more. So instead of seeing it as a fashion trend, we saw it as a brand truth: if Mountain Dew exists to “unleash the spirit of adventure,” then Gorpcore is the uniform.

Enter: Dew Drip.

A design-led collab with local technical apparel label PYRA made for Australian conditions and Dewlinquents — 3M Thinsulate insulation, waterproof ripstop shells, and a custom camo pulled straight from the Aussie bush. Whether you're hiking, hitting a festival, or just doing a cheeky servo run, this kit is built to go out there with you.