Doritos came to us with a challenge: create a limited-edition flavour that turns heads, sparks debate, and shows up in culture. We looked for a flavour that could live at the intersection of chaos and cultural truth and landed on coffee.

Why?

Because 3pm hits hard. It’s when your brain checks out, your cravings spike, and your local café has already shut shop. A moment of national burnout, now fuelled by memes, TikToks, and desperate snack drawer raids.

So we turned that slump into a stage. Introducing Doritos 3pm Blend: a limited-edition Coffee flavour designed to jolt Aussies out of their afternoon crash.

We hit the streets with roaming coffee carts, handing out cups of Dorito-joe to office workers hitting the 3pm slump stroll. Real-time digital OOH on nearby bus stops as well as geotargetted meta ads directed workers to the closest cart with reactions rolling in fast.

Some loved it. Some hated it. Everyone had something to say which, for Doritos, is exactly the point.